Blog Header

In: Investing

22 OctImpact and Behavior Gap


A relentless pursuit for impact – that’s the most encompassing explanation of how we spend our time at Aptus. What does…

Read More

07 SepThe Perfect Portfolio


We’ve figured out what the perfect portfolio looks like… First let me say this – the perfect portfolio on paper is…

Read More

12 JulETF Due Diligence…or Not?


Advisors are in the trenches trying to understand liquidity needs and blend risk tolerance with capacity for risk into a fortified plan of…

Read More

10 JulTrendfollow to Improve Outcomes


Bob Brinker had a great tweet the other day:  “The Problem with buy and hold is not the math, which proves…

Read More

07 JulThe Q Ratio


In a recent post, link here, we discussed the importance of valuations when it comes to gauging the potential for returns and…

Read More