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Josh Brown had a blog post a couple days ago on a topic that we talk about here at Aptus on a daily basis. The point being made was that the value of an investment adviser has more to do with managing client emotions and expectations and less about asset allocation and fund selection. We agree completely, but if you can add value by managing emotions both in the relationship and in the portfolio, now that’s powerful. The psychology of the investor is fascinating, it’s what drives markets and it’s what underpins our core investment strategy Behavioral Momentum.

Check out the article when you get a chance, Josh Brown has phenomenal content and him and his crew up in New York are building a dynasty at Ritholtz Wealth Management.

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